The growing trend of companies fulfilling core business functionalities "as-a-service"  has made its way to product! With First Principles, we instantly got a team of veteran product experts taking full ownership of managing our new product development, from strategy to execution. It is difficult to understate the amount of friction that First Principles has reduced in our product dev process, not to mention the tremendous value their experience has added to our effort. As CEO, there is nothing more reassuring to know than your product dev is in good hands!

-Martin Kurucz, CEO @ Sterling Data Company

First Principles expertly and efficiently helped us refine our product value hypothesis by first exploring all the possible options for solving our customer problems. We rigorously prioritized our ideas based on real signal from the market, and then validated the pain points with real customers. Finally FP built us a concierge system to test these, and Adam helped me as a coach to craft strategies for finding our first users. Now we're part of Techstars!

-Marcus Collins, Founder/CEO @ NestedFunds

Adam and First Principles helped us clarify and crystallize our product vision early after our first major fundraise. His firm additionally developed a series of sales enablement materials that distilled our complex space & AI offerings into clear customer value. This allowed us to start market-testing early concepts ahead of building our satellite constellation. Adam's guidance was always refreshing and thoughtful, and it helped orient us toward creative ways to test these difficult product hypotheses.

-COO, Series A

Working with Adam is fantastic! He brings a high level of professionalism and experience to our organization and mutual clients. He rolls up his sleeves and works alongside us, even joining us on client visits. He helped us structure and implement a massive value-based redesign of a complex AI product, including conducting interviews and leadership workshops, resulting in a successful new flow in just eight days. Additionally, he assisted a joint client in acquiring its first users after a year of stagnation by refining its strategy and implementing fresh tactics. His strategic leadership has also helped our organization mature and I am excited about the next phases of our collaboration.

-James Sullivan, CEO @ OneSeven

"Thanks to Adam's valuable insights and recommendations, we were able to make informed decisions about our product strategy. Thanks to his analysis, we were able to optimize our product and improve our overall business performance."

-Jaden Risner, CEO @ Family Proud
"Adam is phenomenal! His background in leading product teams allows him to immediately dissect and understand the strengths and weaknesses of a company's value propositions and team. Adam provided us with excellent direction around properly defining Jobs-to-be-Done and helped us identify the common thread among our customer conversations. By working with Adam we have a better understanding of our customers, our value propositions, and the way forward, if you have the opportunity to work with Adam, I highly recommend taking advantage of it!"

-Aarik Gulaya, CEO @ SAFA.ai

Case Studies

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