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General Manager, First Principles
About Us
We are an experienced group of Founders, startup executives, and corporate innovation GMs who love to build and solve complex problems that help make the world a better place.
We started in 2021 as a small team of passionate product managers solving complex challenges
We believe that the principles of excellent product strategy and product management are universal, and while there is no one path to startup or innovation success, there are certainly paths that get to success or failure faster, cheaper, and with better results. We are the evangelists and operators of these models.
At First Principles we believe in starting with the first principles, or better put the most underlying knowledge that helps to inform the approach and solution. We question, probe, and challenge our partners to choose not just a working path, but the best path with the highest value. We love to hunt for value in disparate spaces and are experienced in data, AI, computer vision, data privacy, government, consumer productivity, and much more.
We are an experienced team of product fanatics
Shawn
Orchestrates zero-to-one execution and team delivery. 20+ years leading three $10M+ first-year launches and driving 733% ARR growth. Industry-agnostic leader ensuring fractional consultants deliver strategic vision, transformation, and results that make ideas real.
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Adam
Founder & CEO, First Principles
Created the first principles frameworks that power our entire team. Former Head of Product at Palantir's Gotham platform. Led AI-first organizations at multiple venture-backed companies. Helps leaders cut through complexity to achieve clarity and measurable impact.
Marwa
Fractional Product & UX Leader
AI-powered product leader who actually ships. Founded startup to 15% market share, drove 91% activation increase and 18% MoM revenue growth. Hands-on across fintech, healthcare robotics, and B2B SaaS. Leads AI-first Product & Design Sprints.
Vision into Reality
We make ideas into functioning real-world products in weeks, not months or years.
Value to End Users
We deliver product value to end-customers. Stakeholders are important too, but they are not the user, and above all, we exceed users' expectations.
Data-Driven
We speak from experience, data, research, or all three. We don't guess with your time and money.
Hard Things First
We question root assumptions to truly understand if the path to your North Star is optimal, and then we help set a plan to solve the hardest pieces first.
Action Over Discussion
As Tony Robbins said, "Action is what produces results. Knowledge is only power until it comes into the hands of someone who knows how to...take effective action."
Scientific Approach
In addition to our experiences, our entire team is exceptionally well read in the best frameworks for solving every aspect of a product challenge from user research through market validation through scaling.