About Us

We are an experienced group of Founders, startup executives, and corporate innovation GMs who love to build and solve complex problems that help make the world a better place.

Subscribe to our Product Newsletter and Podcast: Emergent

We started in 2021 as a small team of passionate product managers solving complex challenges

We believe that the principles of excellent product strategy and product management are universal, and while there is no one path to startup or innovation success, there are certainly paths that get to success or failure faster, cheaper, and with better results. We are the evangelists and operators of these models.

At First Principles we believe in starting with the first principles, or better put the most underlying knowledge that helps to inform the approach and solution. We question, probe, and challenge our partners to choose not just a working path, but the best path with the highest value. We love to hunt for value in disparate spaces and are experienced in data, AI, computer vision, data privacy, government, consumer productivity, and much more.

The core values that drive everything we do

Best Quality - Dev X Webflow Template

Vision into Reality

We make ideas into functioning real-world products in weeks, not months or years.

User Centered - Dev X Webflow Template

Value to End Users

We deliver product value to end-customers. Stakeholders are important too, but they are not the user, and above all, we exceed users'  expectations.

Innovation & Technology - Dev X Webflow Template


We speak from experience, data, research, or all three. We don't guess with your time and money.

Always Iterate - Dev X Webflow Template

Hard Things First

We question root assumptions to truly understand if the path to your North Star is optimal, and then we help set a plan to solve the hardest pieces first.

Top Tier Infraestructure - Dev X Webflow Template

Action Over Discussion

As Tony Robbins said, "Action is what produces results. Knowledge is only power until it comes into the hands of someone who knows how to...take effective action."

Escalation In Mind - Dev X Webflow Template

Scientific Approach

In addition to our experiences, our entire team is exceptionally well read in the best frameworks for solving every aspect of a product challenge from user research through market validation through scaling.

Ready to start working together with our team?

Come and visit us in Los Angeles, CA if you're in the area.

Los Angeles, CA

Offices Worldwide - Dev X Webflow Template