First Principles took a holistic approach. We started by working through the company's different problem statements, and then we evaluated each statement against six different sets of criteria to rigorously consider where momentum could be most quickly achieved with the highest impact. Next we fully explored dozens of possible solutions to the customers' problems and chose two. With these two, we articulated clear end states and designed full user journey maps that could be used for MVPs.
With the MVP's in hand, we began approaching customers for the second time and quickly realized that while one of the two MVPs was close to the right solution, there was too much variation in what each user needed to return to product development immediately. We recommended and then scoped a no-code solution that could account for the high variance and allow the team to test its assumptions in the market.