Get in touch with our team

Very few startups fail because they are unable to find engineers. Most fail because they run out of runway or corporate buy-in before they find product-market-fit, a challenge squarely in the responsibility of product experts and Founders. First Principles is one of the first startup studios to make product its most important competency. We love 10x engineers and 10x designers too, don't get us wrong, but no one needs a beautiful widget that perfectly stamps out other widgets if customers don't care about the resulting one, so we lead with product and value and finish with execution instead of the other way around.

First Principles works with your existing engineering team or we can use our own to get the job done without distracting your people. This allows us to work on your core initiatives or support your experimental hypotheses. We are partnered with some of the best design, marketing, and engineering firms in Los Angeles, so we can provide product-only support or the full stack of capabilities.

First Principles engagements start at a few thousand dollars a month, making them affordable for even the earliest ventures. Typically we find that we can save most startups months or sometimes years of capital by selecting better strategy and ruthlessly prioritizing execution and the right value propositions.

Use the contact form above and let us know a challenge you are experiencing or what you'd like to accomplish. We work on retainer and fixed price contracts, making it easy for clients to select the model that helps best align incentives. For more complex challenges, we recommend starter diagnostic engagements so we can properly scope the effort.