Product coaches and fractional leaders for ambitious

national security startups

AI startups

space startups

emerging technology startups

"Until you've built a great product, almost nothing else matters." - Sam Altman

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Featured Article |

The unconventional Palantir principles that catalyzed a generation of startups

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Experience at major institutions and startups alike



Slingshot Aerospace





Techstars & YC





Learn from our founder or coaches

Adam Judelson

  • 4X Venture-backed Product Executive
  • 2X Product Founder, 2X Services Founder
  • 1X Corporate Entrepreneur GM
  • Advisor to CEOs, Founders, and CPOs
  • Fractional Executive in Emerging Tech
  • Angel Investor and Analytics Professor
  • B2B, Enterprise, and B2C
  • Government & Commercial Markets

Everything a venture-backed or corporate innovation team needs

Learn the difference between coaching and fractional engagements.

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Product Coaching

Many of the best startup leaders don't have formal product training. We can coach your team on best practices to increase velocity and reduce costly novice mistakes that can take months or years to unravel.

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Fractional CPO

A Chief Product Officer sets the vision and strategy for the product. They quarterback the entire effort and empower the product development team. Fill a CPO gap during a transition, pivot, or new experiment.

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Startup Studio

Outsource the entire act of building your product to our team so you don't have to quit your day job. Check-in as often as you like, and get ready for when we build you enough traction to raise Venture Capital.

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Product Discovery

Experiment. Validate. Prototype. Test new ideas rapidly, rigorously, and inexpensively or prototype a new solution without distracting your team.

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Product Execution

Take vague ideas from back of napkin to outstanding products. Lead a launch. Spearhead a transformation. We do it all and will delight your users and generate signal to move the needle.

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Vision, Strategy & Roadmaps

Get help generating a vision that inspires, a strategy that guides, and roadmaps the are transparent. We'll help you select the right work to do in the right order to maximize impact, drive alignment, and reduce

We are an experienced team of product fanatics

Results in weeks not months
We work with your engineers or our own
Done the right way the first time
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We use a bulletproof process: Scientific Product Management

"What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly." - Eric Ries
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1. Uncover First Principles

First we peel back the strategy
into its core assumptions to
make sure all effort is aligned
against the most crucial

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2. Establish Tests to Prove or Refute a Product Hypothesis

Next, we decompose the challenges and potential solutions and set up market tests for each.

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3. Measure & Adjust

Finally, we measure the results across numerous dimensions to effectively ascertain where potential exists and where pivoting is needed.

Ready to start working together with our team?