Product Leaders

Our team consists of veteran product experts handpicked by Adam Judelson based on their proven expertise. Each FP Certified Product Leader leverages battle-tested frameworks and an AI-first approach to tackle the world's toughest product challenges.

Shawn

General Manager, First Principles

Orchestrates zero-to-one execution and team delivery. 20+ years leading three $10M+ first-year launches and driving 733% ARR growth. Industry-agnostic leader ensuring fractional consultants deliver strategic vision, transformation, and results that make ideas real.

Adam

Founder & CEO, First Principles

Created the first principles frameworks that power our entire team. Former Head of Product at Palantir's Gotham platform. Led AI-first organizations at multiple venture-backed companies. Helps leaders cut through complexity to achieve clarity and measurable impact.

Marwa

Fractional Product & UX Leader

AI-powered product leader who actually ships. Founded startup to 15% market share, drove 91% activation increase and 18% MoM revenue growth. Hands-on across fintech, healthcare robotics, and B2B SaaS. Leads AI-first Product & Design Sprints.

Ian

Fractional CTO & Product Leader

Veteran technology leader across fintech, healthtech, and AI. Engineering perspective on what's actually buildable and scalable. Transforms teams into product-led growth drivers. TechStars mentor building high-performance engineering cultures.

Justin‍

Fractional Product Leader

Product strategist blending AI, user-centric design, and data-informed decisions. Shapes early-stage ideas into validated products. Builds cross-functional alignment that translates vision into measurable execution and results.

Tim

Product Coach

Product leader at the intersection of emerging tech, critical missions, and real-world impact. Over a decade building data, robotics, and defense products. Works 1:1 with PMs to sharpen strategy, discovery, and execution around what truly matters to users.

Sree‍

Fractional Product Leader & Coach

Mobile product leader scaling consumer apps to hundreds of millions. Expert in subscription monetization and growth. Built multi-million dollar subscription businesses across marketplace, education, and media with 25% YoY revenue increases.

Wendy

Fractional Product Leader

AI-first product leader turning 0-1 ideas into scalable products. 8+ years across mobile and web. Built subscription models driving 300% revenue growth. Expert in growth, monetization, and bridging AI capabilities with user needs.

Ryan

Fractional Product Leader & Coach

Product innovator and design researcher with 15+ years in AI, XR, and health tech. Blends empathy with systems thinking to shape products that matter. Bridges emerging tech and human connection across global enterprises and startups.

These leaders represent a snapshot of our network. Behind them is a broader bench of fractional product executives, coaches, and specialists across every major industry and stage. We match the right expertise to your specific challenge.